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We Are
The Sales Collective

We are on a mission to transform how companies go to market

We’ve empowered over 300 B2B companies discover how proven systems can revolutionize your go-to-market

The Sales Collective Team

Your Partners For Engineered Sales Growth

Steve Heroux

Founder, Chief Contrarian

Janae Gilliam

VP, Sales

Orlando Castillo

VP, Sales Transformation

Kate Norton

VP, Strategic Partnerships

Steph Majors

Chief of Staff

Tabitha Cavanagh

VP, Recruiting &
Talent Strategy

Shawn Buxton

VP, Sales Leadership

Our Core Principles

Team VISION

To be the world’s most comprehensive platform for selling systems and integrated revenue services

Team MISSION

By delivering tailored revenue solutions that challenge yet delight our clients and transform the results of their businesses, while enriching the lives of the people in their organizations and our team.

Team VALUES

With Personal Accountability, Integrity, A Commitment to Excellence, and Having Each Other’s Backs

Team MANTRA

Do The Hard Things

TRUSTED BY

The Sales Collective Community

Top-Tier Sales Coaches and Fractional Sales Officers

Pamela Cournoyer

Pamela Cournoyer

Leadership Coach

Zach Gilliam

Zach Gilliam

Sales Coach

Ryan Scalera

Ryan Scalera

Sales Manager

Mike Simmons

Mike Simmons

Sales Coach

Brad Leggett

Brad Leggett

Compensation Expert

The Sales Collective Partners

We team up with trusted partners to bring you powerful solutions that help your whole team perform at their best.

Certified EOS Implementer logo
Objective Management Group logo
Ramp logo
iianc Partners Program logo

Sales Growth Done Differently

Learn from the experts with the latest insights around sales transformation

“The entire staff at The Sales Collective has been engaging and helpful and I never felt alone in the process one time. A special thanks to Tabitha for her patience!”

JC WeberCOO, Gibson Plumbing

“Having Shawn Buxton as my sales leadership coach was transformative. It wasn’t just about boosting sales; Shawn’s coaching reshaped the way I lead and build team culture.”

Nicole TavarezDirector of Sales,
ALTA Language Services, Inc.

“Orlando and the team helped us understand the full sales cycle, from prospecting strategies to how to engage effectively with our ideal customer profile.”

Austin KassnerPresident & Franchise Owner of
Spherion South Central WI & Northern IL

Note From The Founder

Steve Heroux The Sales Collective Founder

I’m not here to lecture—I’m here to shift perspectives. I imagine a world where salespeople no longer have to
pretend, manipulate, or chase numbers to feel successful. A world where they’re empowered to lead with integrity, sell with authenticity, and thrive by being exactly who they are. For me, the joy is uncovering the truth about what actually works in sales—and showing others how to rise above outdated tactics and step fully into their own greatness. I’ve committed my life and career to this mission. I’ve written books about it, built companies around it, and spoken on stages across the country to inspire a movement of truth-tellers and sales rebels who are ready to change the game—not just for themselves, but for the next generation.

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