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Sales DNA Test
What is the Sales DNA Test?
What is the Sales DNA Candidate Assessment?
Stop guessing on talent. 96% of sales assessments can’t predict performance. This one can. Built on data from over 2.5 million salespeople, the Sales DNA Test is 72% accurate in predicting sales success. No more hunch-based coaching or directionless 1-1s. No more relying on gut-based hiring. Just data-driven clarity on who can sell, who can lead, and what’s holding your team back.
What To Expect From Our Sales DNA Test
Role-Specific Sales Assessments
Salesperson DNA Test
Identifying the Core of Sales Success
The Sales DNA Assessment is designed to reveal the salesperson’s ability to sell at the highest level. Beyond technical skills, this assessment uncovers self-limiting beliefs and behaviors that may be sabotaging sales success. Each competency is rigorously benchmarked against top sales professionals, ensuring that the results don’t just reflect adequacy but highlight what it takes to achieve world-class sales performance.
Salesperson DNA Test
Sales Manager DNA Test
Sales Manager DNA Test
The Science of Transformational Management
Designed to measure a manager’s ability to drive performance, coach effectively, and build high-performing sales teams, this evaluation goes beyond traditional skills assessments. Ensuring managers are benchmarked against the industry’s top sales leaders—not just the average. It measures coaching effectiveness, accountability enforcement, motivation techniques, and pipeline management skills, while also evaluating limiting beliefs that could be unintentionally holding their team back.
Sales Leadership DNA Test
The Blueprint for High-Impact Leadership
Sales leadership isn’t just about managing teams—it’s about shaping and scaling an entire sales organization. The Sales Leadership DNA Test is the ultimate benchmarking tool for executives, measuring an individual’s ability to set vision, drive culture, and execute winning sales strategies. This assessment dissects key leadership competencies, including decision-making, coaching at scale, talent development, and revenue-driving accountability.
Sales Leadership DNA Test
No Guesswork. Just Science.
Engineered sales growth begins with the right data.
2.5
Salespeople
37,000
Companies
72
Predictive Validity
TRUSTED BY
What to expect from our Sales DNA Test?
Objective, predictive data - paired with expert interpretation.
The Revenue-Critical Sales Competencies
We measure the 21 competencies that directly drive win rates, pipeline, and revenue. Know exactly why your sellers win—or lose—based on objective data, not opinion.
Predictive Hiring Without Guesswork
Our Sales DNA Assessment is 3X more predictive than traditional hiring tools, with 72% predictive validity across millions of data points. Hire on data, not feelings.
Role Alignment and Talent Density Analysis
Right people in the wrong seats suppress revenue. We identify who should hunt, close, or manage—so your talent is aligned to maximize performance.
Targeting Coaching and Performance Optimization
Pinpoint exactly where to coach, which beliefs block execution, and what skills to develop. Focus effort on what moves revenue—not generic training.
Stop Guessing. Start Hiring and Coaching with Data.
Replace intuition with evidence
Most assessments stop at a report. We don’t. Our Sales DNA Assessment pairs objective, predictive data with expert interpretation from sales leaders who understand what the numbers actually mean in seat. We don’t just hand you a score — we translate the data into hiring decisions, coaching priorities, and role alignment strategy.
Real Customers. Real Results.
Frequently asked questions.
What sets the Sales DNA Test apart from other sales assessments?
The Sales DNA Test goes beyond evaluating skills. It delves into the emotional and cognitive factors that underpin sales performance, including tendencies, thought processes, habits, belief systems, and biases.
How long does it take to receive the results of the Sales DNA Test?
After the completion of the test, we schedule a comprehensive two-hour consultation session to discuss the results and findings. Typically, you can expect to receive the results within 1-2 weeks.
What support is available after the test?
We provide you with detailed reports and a blueprint of recommendations and suggestions for improvement. Moreover, one-on-one, personal Sales DNA Test review sessions via Zoom are available at an additional cost. These sessions are designed to clarify and further explore the findings, ensuring you have a thorough understanding of the results.
How does the Sales DNA Test contribute to better sales performance?
The Sales DNA Test provides a detailed analysis of your team’s strengths and areas of improvement, offering valuable insights that can be used to create tailored development plans. By focusing on these specific areas, you can effectively enhance your team’s sales performance.
How often should the Sales DNA Test be conducted?
Regular assessment is key to sustained improvement. We recommend conducting the Sales DNA Test annually or whenever there’s a significant change in your sales team or strategies.
Can the Sales DNA Test be applied to non-sales roles?
Absolutely! We offer Non-Selling Role DNA Tests and Leadership Capabilities Tests for non-traditional salespeople and non-sales-related leaders, respectively.
Let’s Talk Sales DNA Test
We believe the first step to unlocking revenue growth is to assess before you guess and to assess against the best. We use the only sales performance assessment built to benchmark against top performers. Whether you’re exploring skills assessments or interested in uncovering the gaps preventing your team from reaching their full potential, we’re here to help.
Not ready to talk? We can still help!
Learn more about how the Sales DNA Test can be leveraged to build a sales team that performs predictably.
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