London, UK

Learn How I Can Help Your Business

About Me

I’m a Fractional CRO and Consultant with 25 startup/scaleup projects completed, the majority being 3-12 months, and one resulting in a $xxxM exit to Indeed.com

I typically work with B2B SaaS and marketplace startups/scaleups, generally in the $0-20M ARR bracket. Founders engage me for GTM advice, a sales audit or for hands-on leadership across sales strategy, planning, operations, and enablement.

I moved into consulting as throughout my 25yr sales career I’ve been a startup builder, problem solver, and creative leader. This experience includes being the 1st Rep/Manager/VP/CRO at a startup on 8 occasions. For example, I joined LinkedIn as their first sales hire outside the US and over 7yrs I pioneered LinkedIn’s sales across EMEA, leading new business teams and perfected multiple tactical plays as we scaled to $1B+ ARR.

How I Have Helped Businesses

References:
Founder at Syft (exit to Indeed.com): “An instrumental part of Syft’s success. Incredibly valuable. His expertise ensured we were set up for scaling.”
Founder at Snap.HR: “The outcome has been great! Patrick is a joy to work with and an inspiring sales leader. He’s completely transformed how my team approaches sales.”
MD EMEA at LinkedIn: “Patrick is a deep thinker about business drivers. He played a key role in the growth of LinkedIn in EMEA from a true start-up to a major force in recruitment.”

Example activities across recent projects:
Designing a sales strategy to meet 1-3yr board goals.
Building a sales organisation & pipeline to secure further investment.
Project to transition from founder-led sales.
Leading/supporting day-to-day sales management.
Value proposition workshops and ICP workshops.
Territory design, team structure, and commission plans.
Preparing & coaching teams for enterprise selling.
Designing & implementing outbound sales motions.
Improving SDR lead generation and workflows.
CRM design and setup.
Supporting sales recruitment.

Super Power

The most common feedback I get is that I understand the detail of the challenge quickly and my solutions are tailored around this detail. This is important because although playbooks are great, a successful project depends on adapting a framework to the intricacies of the client's market, buyers, GTM channels, resource constraints, etc.

Education

Trained in SPIN, Challenger Sales, MEDDPICC.

Company Size Experience

Less than 100 (Startups)
100-500 (SMB)
500-1,000 (Mid-Market)
1,000-10,000 (Enterprise)
10,000+ (Global Enterprise)

Industry Experience

Marketing
Technology
Recruiting/HR

Sales Certifications

Challenger
SPIN
MEDDPICC

Specialties

  • Sales Recruiting
  • Sales Tech Evaluation & Implementation
  • Outbound Prospecting
  • Executive Coaching
  • Leadership Coaching

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