London, UK

Learn How I Can Help Your Business

About Me

I’m a Fractional CRO and Consultant with 25 startup/scaleup projects completed, the majority being 3-12 months, and one resulting in a $xxxM exit to

I typically work with B2B SaaS and marketplace startups/scaleups, generally in the $0-20M ARR bracket. Founders engage me for GTM advice, a sales audit or for hands-on leadership across sales strategy, planning, operations, and enablement.

I moved into consulting as throughout my 25yr sales career I’ve been a startup builder, problem solver, and creative leader. This experience includes being the 1st Rep/Manager/VP/CRO at a startup on 8 occasions. For example, I joined LinkedIn as their first sales hire outside the US and over 7yrs I pioneered LinkedIn’s sales across EMEA, leading new business teams and perfected multiple tactical plays as we scaled to $1B+ ARR.

How I Have Helped Businesses

Founder at Syft (exit to “An instrumental part of Syft’s success. Incredibly valuable. His expertise ensured we were set up for scaling.”
Founder at Snap.HR: “The outcome has been great! Patrick is a joy to work with and an inspiring sales leader. He’s completely transformed how my team approaches sales.”
MD EMEA at LinkedIn: “Patrick is a deep thinker about business drivers. He played a key role in the growth of LinkedIn in EMEA from a true start-up to a major force in recruitment.”

Example activities across recent projects:
Designing a sales strategy to meet 1-3yr board goals.
Building a sales organisation & pipeline to secure further investment.
Project to transition from founder-led sales.
Leading/supporting day-to-day sales management.
Value proposition workshops and ICP workshops.
Territory design, team structure, and commission plans.
Preparing & coaching teams for enterprise selling.
Designing & implementing outbound sales motions.
Improving SDR lead generation and workflows.
CRM design and setup.
Supporting sales recruitment.

Super Power

The most common feedback I get is that I understand the detail of the challenge quickly and my solutions are tailored around this detail. This is important because although playbooks are great, a successful project depends on adapting a framework to the intricacies of the client's market, buyers, GTM channels, resource constraints, etc.


Trained in SPIN, Challenger Sales, MEDDPICC.

Company Size Experience

Less than 100 (Startups)
100-500 (SMB)
500-1,000 (Mid-Market)
1,000-10,000 (Enterprise)
10,000+ (Global Enterprise)

Industry Experience


Sales Certifications



  • Sales Recruiting
  • Sales Tech Evaluation & Implementation
  • Outbound Prospecting
  • Executive Coaching
  • Leadership Coaching

Start A Conversation With This Executive

Ready to embark on a transformative journey with this fraction sales executive? They are eager to understand your challenges, tailor their approach, and guide you toward exceptional sales performance. Don't wait – start the conversation and elevate your sales success today!

Connect With Our Team To Start Accelerating Sales

Join the ranks of successful sales professionals who have transformed their careers with The Sales Collective. Our expert coaches, with a wealth of experience on executive teams across 70+ industries nationwide, are committed to helping you unlock your full potential.

Schedule Time To Learn More