MAXX-D Trailers Live
$29/mo. per registrant
MAXX-D LIVE is a 60-minute live monthly webinar designed to help coach and train salespeople to sell more effectively.
We will cover topics such as value building, consultative selling, nurturing, mastering referrals, how to follow a sales process, and more!
MAXX-D Trailers University
$150/mo. per registrant
Unlock full access to the extensive online library of 150+ lessons and 26 specific training courses, designed to address every area for sales improvement and effective management of a sales team.
Access to MAXX-D Live training
An additional 60-minute live monthly training session geared towards store owners: how to coach and train your salespeople, developing sales management and leadership skills to help salespeople succeed.
Sales DNA Test
$540/one-time fee
Empower Your Sales Team with Data‑Driven Insights
Our Sales DNA Test is a comprehensive tool that uncovers the strengths, weaknesses, and potential areas of development within your sales team. It’s a holistic approach that transcends traditional skill assessments, helping you make informed decisions about personnel investment and improvement areas.
All of Our Services
Sales DNA
Test
Uncover the hidden weaknesses of your sales team with our comprehensive, sales-specific assessment tool.
Private Agency Sales Training
Customized, ongoing sales training for your agency and producers delivered by one of our world-class sales coaches.
Sales Team
Evaluation
Our expert team conducts a thorough evaluation of your sales team, analyzing performance, efficiency, and areas for growth.
MAXX-D University
Custom, online training program with 150+ lessons specifically built for LJG members to help producers become more effective in sales.
Sales Process Customization
We’ll design and implement a unique, customized sales process that aligns with your agency’s goals and objectives.
MAXX-D
LIVE!
Monthly, 60-minute Zoom training webinars focused on helping MAXX-D members and their sales teams drive revenue and profitability.
Sales Recruiting & Hiring
We’ll refine your sales hiring process and use The Sales DNA Test’s 92% success rate to help you recruit and retain top producers.
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The MAXX-D University Includes Comprehensive Training Modules to Master Every Aspect of the Sales Process
- Communication Mastery (2): Overcoming public speaking fears and mastering body language.
- Soft Skills (7): Building daily habits for success and mastering the fundamentals.
- Sales Process (3): Understanding the importance of following a sales process and CRM & pipeline management.
- Building Quality Relationships (3): Learn strategies to forge lasting, valuable connections with clients.
- Prospecting with Purpose (5): Master modern techniques to identify and reach your target customers.
- Fact Finding & Discovery (1): Unlock the secret to understanding your clients’ needs for personalized insurance solutions.
- Quoting (4): Simplify the quoting process to deliver compelling and personalized insurance quotes.
- Mastering Follow-Up (2): The importance of proper follow-up and mastering the art of referrals.

Steve Heroux is the CEO & Founder of The Sales Collective, where he’s committed to changing the way we look at sales and sales leadership. At an early age, Steve had debilitating anxiety at the mere thought of standing in front of the class giving a book report. But thanks to his accidental discovery of his first sales job at 18 years old, selling Cutco Knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in both a sales role and sales leadership role with Cutco, he decided he wanted a new challenge and entered the field of insurance. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he have success as a salesperson, but his growth as a sales leader came shortly thereafter. One of the keys to his success in leading salespeople involves teaching them something he calls Daily Performance Indicators (you’ll have to ask him about these)!

