I’m a Fractional CRO and Consultant with 25 startup/scaleup projects completed, the majority being 3-12 months, and one resulting in a $xxxM exit to Indeed.com

I typically work with B2B SaaS and marketplace startups/scaleups, generally in the $0-20M ARR bracket. Founders engage me for GTM advice, a sales audit or for hands-on leadership across sales strategy, planning, operations, and enablement.

I moved into consulting as throughout my 25yr sales career I’ve been a startup builder, problem solver, and creative leader. This experience includes being the 1st Rep/Manager/VP/CRO at a startup on 8 occasions. For example, I joined LinkedIn as their first sales hire outside the US and over 7yrs I pioneered LinkedIn’s sales across EMEA, leading new business teams and perfected multiple tactical plays as we scaled to $1B+ ARR.

References:

• Founder at Syft (exit to Indeed.com):
  “An instrumental part of Syft’s success. Incredibly valuable. His expertise ensured we were set up for scaling.”
• Founder at Snap.HR:
  “The outcome has been great! Patrick is a joy to work with and an inspiring sales leader. He’s completely transformed how my team approaches sales.”
• MD EMEA at LinkedIn:
  “Patrick is a deep thinker about business drivers. He played a key role in the growth of LinkedIn in EMEA from a true start-up to a major force in recruitment.”

Example activities across recent projects:

• Designing a sales strategy to meet 1-3yr board goals.
• Building a sales organisation & pipeline to secure further investment.
• Project to transition from founder-led sales.
• Leading/supporting day-to-day sales management.
• Value proposition workshops and ICP workshops.
• Territory design, team structure, and commission plans.
• Preparing & coaching teams for enterprise selling.
• Designing & implementing outbound sales motions.
• Improving SDR lead generation and workflows.
• CRM design and setup.
• Supporting sales recruitment.

The most common feedback I get is that I understand the detail of the challenge quickly and my solutions are tailored around this detail. This is important because although playbooks are great, a successful project depends on adapting a framework to the intricacies of the client’s market, buyers, GTM channels, resource constraints, etc.