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SALES LEADERSHIP TRAINING & DEVELOPMENT

Transform Sales Managers into
Elite  Sales Leaders

Are your new sales managers or leaders lacking formal training? Worried about their ability to consistently drive results and foster growth? Struggling with high sales team turnover? It’s time for a game-changer. Strengthen your sales managers with our bespoke frontline sales leadership training and leadership development program. Let’s build the skills that ensure lasting success and curb turnover for good.

What to Expect From Our Sales Leadership Training & Development Program

  • Comprehensive Assessment

Our program starts with a thorough evaluation of your sales manager’s leadership DNA and current competencies to identify skill gaps and growth opportunities.

  • Customized Training

A personalized development plan addresses your sales manager’s specific needs, focusing on key leadership principles, high-performance team building, emotional intelligence, and optimized team management and communication.

  • Real-World Application

Our program incorporates practical exercises, coaching sessions, and real-time feedback to ensure your sales manager can confidently apply their newfound skills and knowledge in everyday situations.

  • Ongoing Coaching and Advice

With more than 500 sales leaders trained around the world, our experienced sales leadership coaches provide continuous support throughout the program, offering valuable insights, resources, and access to a private Slack channel for real-time assistance.

  • Measurable Growth

Witness tangible improvements in your sales manager’s leadership abilities, resulting in better team engagement, more effective sales strategies, and increased organizational revenue.

Business Stats

The proof is in the numbers.

77
Organizations Need Leadership Training

77% of organizations report a significant leadership gap, making it crucial for sales managers to receive proper training and development.

37
Increase in Revenue

Companies that invest in leadership development programs report a 37% increase in revenue per employee.

95
Sales Leaders Lack Formal Training

A staggering 95% of sales leaders have never received formal training, which contributes to the majority of them experiencing failure. This lack of training can cost businesses millions of dollars in lost revenue due to underperformance and high employee turnover within their sales teams.

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It was great working with Shawn! His coaching was very perfect for helping me build my new sales team culture as well as better connecting with sales team. He has tips for everything! I am a seasoned sales manager and his tips helped me get to the next level!

Jessica ZambranoRegional Sales Manager | VIP Staffing

Having Shawn Buxton as my sales leadership coach was transformative. It wasn't just about boosting sales; Shawn's coaching reshaped the way I lead and build team culture. His Sales Leader Trident concept, focusing on accountability, impactful 1:1s, and the PACE Framework, provided a solid foundation for leadership that's both empathetic and results-driven.

Nicole TavarezDirector of Sales | ALTA Language Services, inc.

The Sales Collective is the real deal and I am very fortunate to stumble across their methodology during this turbulent time in the marketplace. I was hesitant to spend the money (as everyone is these days) but wished I would have done it sooner… We will be getting the rest of our team on the system immediately.

Brice LorenczLead Sales/Estimator | Custom Create

The Sales Collective's knowledge and professional experience has been instrumental in shaping our firm beyond our current capacity. Their ability to challenge us at the fundamental level has not only increased our professional career, it increased our ability to pursue and maintain a better quality of life. Sometimes it’s hard to see the forest through the trees and we all need fresh perspective to take us to the next level. The Sales Collective has been an invaluable resource and a pleasure to work with. I would recommend them to anyone at any level.

Kyle M. WeberFinancial Advisor | Weber Wealth Advisors

It's not every day that you get to work with people who are the top in their field. When I met Steve Heroux, CEO of The Sales Collective, I instantly understood why he was a leader in sales. He has an amazing balance of reading people and connecting to their passion through sincerity – a rare and valuable sales talent. Steve Heroux is truly gifted and amazing at what he and his team does.

Pamela CournoyerLeadership Coach and Trainer | Powerful & True

The Sales Collective brings tremendous value with their coaching and mentoring skills, in addition to their expertise in the marketplace. They are excellent communicators and a world-class trainers. I can’t imagine a better coach to help people succeed in their Aflac careers!

Dawn SucheckiRegional Sales Coordinator | Aflac

The Sales Collective's Victory Selling online courses are a great way to get serious about selling. Their approach offers guidance to all levels of sales professionals, from those just getting into sales to those who are successful and are looking to level up. They do a great job of helping you fine tune your individual approach, regardless of your industry.

Casey CallahanManger Group Sales | San Diego Gulls

It’s not often you find someone willing to help connect people in business. When you meet The Sales Collective's coaches, you understand why they are a valued coach and referral partner. They have personally helped increase my network. They have been an absolute joy to work with and their ability to understand my industry, increase sales, and measure performance are unmatched.

Matt SmythAVP | NFP

Recently, I had the privilege of inviting The Sales Collective to be the Keynote Speaker at my regional sales meeting in Temecula, CA, where I hosted over 50 of my top-producing financial advisors. The feedback from the advisors was so overwhelmingly positive that I’ll need to secure The Sales Collective for future meetings or risk disappointing them! If you’re looking for a sales coaches who deliver honesty, a sense of humor, and doesn’t just teach the “old-school” stuff that the other 99% do, I would highly recommend The Sales Collective!

Richard TassielloCEO & President | Retirement Strategies Group, Inc

I was on the brink of quitting Aflac. Then The Sales Collective showed up in Houston and I decided to become committed to myself. I invested in them because they were real – no BS. They gave me the direction I needed, but ultimately it was on me to learn and apply their teachings. That quarter, I nearly tripled my AP from the year prior. If you want to be a legend you learn from the best. The Sales Collective is the real deal!

Seth RiveraAgent | 1 year with Aflac

I met Steve Heroux, CEO of The Sales Collective, through a mutual work associate. The Sales Collective was highly recommended, and she was definitely right!! You can feel their passion for what they do. The are truly awesome sales coaches. They have been the sales coaches for my realtors, loan officers and staff for many months now and I can’t say enough about them and how amazing they are. They are the experts at taking sales to the next level.

Dana VoAccount Manager | Cali-Land

The Sales Collective is the real deal. They are not pushy and come off very authentic and natural. We had 50+ people there and the feedback was great! Their training is in line with what our Sales School teaches, but there are some really good nuggets in their presentation and I strongly believe there are many more in his program. We will be having them back again!

Eric WestallRegional Sales Coordinator | 20 years with Aflac

The Sales Collective is wonderful in all aspects. Their tips on building a business as an entrepreneur as well as their ability to motivate and encourage are unprecedented. In the short time I have worked with The Sales Collective, I have seen incredible results in my professional and personal life.

Amber RichardsonDistrict Sales Coordinator | 3 years with Aflac

Frequently asked questions

What is the duration of the Frontline Sales Leadership Training & Development program?

The program runs for a total of 6 months, with each month focusing on specific topics and objectives to ensure comprehensive sales leadership development.

How is this program tailored to my sales manager's specific needs and gaps?

The program begins with a Baseline Assessment, which evaluates your sales manager’s leadership DNA, skills, and competencies. This assessment allows our coaches to identify the gaps and customize the coaching program to address your sales manager’s unique needs.

What topics are covered in the different phases of the program?

The program covers a wide range of topics, including situational leadership, culture-building, coaching best practices, emotional intelligence, self-awareness, communication, goal-setting, and many more. Each phase focuses on different areas to ensure well-rounded sales leadership development.

What additional resources and support are provided throughout the program?

In addition to the coaching sessions, participants receive access to leadership videos, additional training on specific topics, an invitation to the TSC Private Sales Leadership Slack channel for real-time support, and the creation of a custom team challenge coin.

How do the one-on-one coaching sessions work, and how often do they take place?

One-on-one coaching sessions occur 3x a month for the duration of the program. These sessions are designed to provide personalized guidance, support, and insights, focusing on the sales manager’s development in key areas.

What are the expected outcomes for sales managers who complete this program?

Sales managers who complete the program can expect to gain a deeper understanding of their leadership strengths and areas for improvement, develop effective coaching and communication skills, and become more adept at driving their team’s performance and engagement.

How can the program help sales managers improve their team's performance and engagement?

The program equips sales managers with the tools and techniques necessary to foster a positive and engaging sales culture, hold their team accountable, set clear expectations, and provide ongoing support and coaching to help their team reach its full potential.

What is the TSC Private Sales Leadership Slack, and how does it benefit participants?

The TSC Private Sales Leadership Slack is an exclusive online community where participants can ask questions, share insights, and receive real-time support from fellow sales leaders as well as experienced coaches in a safe and confidential environment.

What is the custom team challenge coin, and how is it used in the program?

The custom team challenge coin is a unique and symbolic token designed to represent your team’s values, mission, and commitment to excellence. It serves as a reminder of the shared goals and accomplishments and helps to foster a sense of unity and pride within your sales team.

How can I measure the success and impact of this training on my sales manager and team?

The success of the program can be measured through various factors such as improvements in sales performance, increased team engagement, lower turnover rates, and positive feedback from team members. Additionally, regular progress reviews and assessments will help track the sales manager’s development and the overall impact of the training.

Ready to Elevate Your Sales Team and Achieve Your Goals?

With our personalized data-driven leadership evaluation, coaching, and ongoing support, you’ll grow your managers into confident leaders who can close more deals, improve employee engagement and accelerate team growth.

Get Started Today