Sales Team Evaluation

Gain Actionable Insights and Drive Growth

Struggling to pinpoint your sales team’s challenges and skill gaps? Seeking to understand exactly where each member of your team has the most opportunity for growth? Want to ensure you are developing people in the areas that will actually move the needle?


Unlock the Hidden Obstacles

Our comprehensive Sales Team Evaluation dives deep into your team’s selling skills, potential limiting beliefs, and motivation levels, unveiling the core issues holding them back.


Personalized Roadmap to Success

Using insights from your team’s unique Sales DNA, we deliver bespoke strategies to address individual needs, streamline processes, and elevate overall performance.


Achieve Lasting Growth and Success

By precisely targeting the areas where your team requires the most assistance and crafting personalized development plans for each individual, you can concentrate on those aspects that will truly make a difference and pave the way for long-term success.

What to Expect from the Sales Team Evaluation

The Sales Team Evaluation is a comprehensive diagnostic tool designed to uncover hidden obstacles, identify skill gaps, and provide actionable insights to help your sales team reach its full potential. 

In-depth Analysis

Our Sales Team Evaluation dives deep into your sales team’s performance, examining sales processes, sales skills, motivation levels, and areas that expose self limiting beliefs. This thorough analysis helps us uncover the root causes behind any struggles your team may be facing.

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sales dna test

Sales DNA Assessment

We use a sales-specific assessment, backed by decades of research and 2.4m completed assessments, to understand the unique challenges and strengths of each member of your team. This assessment not only evaluates their sales skills but also uncovers their emotions, tendencies, thought processes, habits, belief systems, and biases that make up their Sales DNA. It has been proven to be 92% accurate in predicting top performance. 

Customized Recommendations

Based on our findings, we develop tailored recommendations for addressing skill gaps, improving sales processes, enhancing leadership effectiveness, and optimizing overall team performance. Our solutions are designed to meet the specific needs of your organization, ensuring that your sales team reaches its full potential.

Actionable Insights

Our Sales Team Evaluation not only identifies areas for improvement but also provides you with clear, actionable insights that can be implemented immediately. This empowers your sales team to make the necessary changes and improvements to drive better results.

Sales Training to Unleash the Power of the Pareto Principle in Sales How to Master Account Planning Territory Management and Time Ownership
Sales Support

Ongoing Support

We understand that transforming a sales team is an ongoing process. That’s why we offer continuous support, guidance, and resources to help you implement our recommendations, monitor progress, and ensure long-lasting success.

By investing in our Sales Team Evaluation, you’ll gain a deeper understanding of your sales team’s unique challenges and strengths, allowing you to make informed decisions and implement effective strategies to drive growth and success for your organization.

Business Stats

The Proof is in the Numbers


Chance of Top Performance

People hired using the Sales DNA test have a 92% chance of being a top performer, and have a 31% higher chance of hitting quota then someone hired without the assessment


Turnover Rate

Sales DNA has been shown to reduce turnover rate by 57% by hiring the right people the first time.


Revenue Goals Achievement

Companies employing a systematic approach to recruit top-performing candidates are over three times more likely to achieve their revenue goals compared to those relying solely on intuition during the hiring process.

Real Customers, Real Results

Hear from real clients who have experienced the transformative power of our Sales Team Evaluation

“We knew we wanted somebody who spoke the truth to sales and could help our CEOs generate more sales, there was only one person to call and it was Steve Heroux. He is a world-class salesman and a world-class sales trainer.”

Our Clients

Ready to Elevate Your Sales Team and Crush Your Goals?

Sign Up Today for Our Sales Team Evaluation

With deep understanding of your teams growth opportunities, an optimized sales process, practical training, and ongoing support, you’ll gain the confidence and expertise to close more deals and accelerate your businesses growth. 


It is a very easy process. We will send the Sales Team Evaluation to the members of your team. It takes them 45 minutes to fill out. Once complete we will compile the results and schedule 1 – 2 hours with you to review our findings and recommendations. From there you will have a clear picture of areas of improvement with options on ways to help your business improve.

The Sales Team Evaluation is a standardized assessment however all our recommendations are customized to fit your specific needs.

The Sales DNA test which is the backbone of the Sales Team Evaluation has been taken by 2.4m salespeople and has been shown to have a 92% accuracy across all industries and types of businesses.

Absolutely, we can also test first and second-line leaders on a separate test designed for sales leadership, and then we have programs specifically designed to help upskill sales leaders.

Yes, the Sales Team Evaluation is for all members of the team. It can be especially eye-opening for experienced team members because it often highlights the few things that have held them back from tremendous overperformance.