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The Comprehensive Sales Assessment

The difference between average and high-performing sales teams? They don’t guess—they assess.

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The 3 Sales Assessment Tests

The 3 Ways We Assess

Sales DNA Test

The comprehensive sales assessment that measures each individual within their group of the 21 core competencies most important to their success. Say goodbye to guesswork and hello to well-informed decisions to optimize personnel investment and areas for improvement. For Salespeople, Sales Managers, and Sales Leaders.

Explore the Sales DNA Test

Salesperson DNA Test

Sales Team Evaluation

Sales Team Evaluation

Analyze, benchmark, and optimize your entire sales force across every level. Unearth your sales team’s strengths, weaknesses, and untapped growth zones from the aggregate view. Whether it’s your sales reps, managers, or leaders, we uncover the team-wide gaps stunting revenue growth.

Explore the Sales Team Evaluation

Revenue Maturity Audit

Most companies treat sales as an art form, rather than a system. They hire “Ferrari drivers” (expensive talent) but put them in a “broken car” (process and infrastructure) and wonder why they crash. The RMA is the forensic diagnostic that validates your “Chassis” – your entire revenue engine – before you invest further in growth. It replaces subjective guesswork with data-backed clarity.

Explore the Revenue Maturity Audit

Sales Leadership DNA Test

TRUSTED BY

No guesswork, just science

Personalized, customized, and tailored to your team’s unique needs and selling environment.

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What is The Sales Collective’s Proven Process?

Assess, align, accelerate

Can They Sell?
Assess the Individual
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Salesperson DNA Test

21 Competencies Audited

  1. Will to Sell (5)
    • Desire
    • Commitment
    • Motivation
    • Outlook
    • Responsibility
  2. Sales DNA (6)
    • Doesn't Need Approval
    • Stays in the Moment
    • Supportive Beliefs
    • Supportive Buy Cycle
    • Comfortable Discussing Money
    • Handles Rejection
  3. Tactical Selling (10)
    • Hunting
    • Reaching Decision-Makers
    • Relationship Building
    • Consultative Selling
    • Selling Value
    • Qualifying
    • Presentation Approach
    • Closing
    • Sales Process
    • Sales Technology
Assess the Team
Assess the Team
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Sales Team Evaluation

31 Aggregate Findings

  1. Organizational Effectiveness
    • Sales Leadership Effectiveness
    • Coaching Effectiveness
    • Recruiting Effectiveness
    • Accountability Effectiveness
  2. Team Capability Insights
    • Role Analysis
    • Sales Cycle Factors
    • Marketing Messaging Consistency
    • Hidden Risk & Hidden Potential
  3. Tactical Selling (10)
    • Hunting
    • Reaching Decision-Makers
    • Relationship Building
    • Consultative Selling
    • Selling Value
    • Qualifying
    • Presentation Approach
    • Closing
    • Sales Process
    • Sales Technology
Assess the Revenue
Assess the Revenue
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Revenue Maturity Audit (RMA)

23 Sub-domains Audited

  1. Marketing & Demand
    • Market Positioning & GTM Clarity
    • Demand Gen & Campaign Effectiveness
    • Digital & Content Marketing
    • Sales Alignment & Integration
  2. Team Capability Insights
    • Sales Playbook
    • Pipeline Management
    • Win/Loss Review Process
  3. Tactical Selling (10)
    • Customer Success Strategy
    • Lifecycle Management
    • Expansion & Churn Discipline

Let’s Talk Sales Performance Assessments - Learn More From Our Team

Let’s Talk Sales Hiring - Learn More From Our Team

We believe the first step to unlocking revenue growth is to assess before you guess and to assess against the best. We use the only sales performance assessment built to benchmark against top performers. Whether you’re exploring skills assessments or interested in uncovering the gaps preventing your team from reaching their full potential, we’re here to help.

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Not ready to talk? We can still help!

Learn more about the Sales DNA Test and Sales Performance Evaluations

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