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The Ultimate Sales Assessment for Teams

The Sales Team Evaluation

Sales Team Evaluation hero graphic

What is the Sales Team Evaluation?

What is the Sales DNA Candidate Assessment?

Move From the Individual to the Organizational View

Pinpoint top-performing sales candidates with unparalleled accuracy – before you hire them.

The Sales DNA Test is a comprehensive sales assessment that measures each individual sales professional within their group of core competencies. Each individual DNA is then aggregated and analyzed into an organizational view in the Sales Team Evaluation. Whether it’s your sales reps, managers, or leaders, we uncover the gaps holding them back from peak performance.

Why a Sales Performance Evaluation is Critical for Revenue Growth

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Uncover Why Deals Aren’t Closing

When sales reps struggle, deals slip away. Stop guessing what’s wrong and get hard data on why reps aren’t hitting quota.

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Winning Once Isn’t Enough

Build a sales culture that repeats success. Align skills, behaviors, and mindset for consistent success.

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Reduce Hiring & Retention Issues

Uncover who is coachable and who may not be a fit for the role.

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Improve Leadership & Coaching

Give managers insights to coach effectively instead of managing blind.

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Drive Predictable Revenue Growth

A high-performing sales team = consistent pipeline & revenue acceleration.

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The Overlooked Drivers Holding Back Your Sales Performance

Uncover the hidden truths behind revenue deficits.

Your Customer Acquisition Team Struggles to Follow Through With Prospects

We reveal your sales team’s tendency to schedule meetings, prospect consistently, and their willingness to engage in outbound. Without a reliable outbound motion, growth becomes reactive instead of intentional.

You Built a Remote Sales Team Without Remote Sales Discipline

We assess whether your team has the self-management, structured execution, and technical fluency required to win in a remote environment. Without remote discipline, autonomy turns into drift.

Your Sales Roster Lacks True Talent Density

We evaluate whether your roster is filled with top performers or protected mediocrity. Without talent density, average performance becomes the norm – and growth slows quietly.

Your Sales Managers Lack the Consistency to Coach the Team Effectively

We assess whether your sales leaders treat coaching as a priority or an afterthought. Without a consistent coaching structure, potential remains unrealized and underperformance compounds.

Download Sample Sales Team Evaluation

Powered by insights of the 2.5 million sales professionals who have completed the assessment.

The Overlooked Drivers Holding Back Your Sales Performance

Engineered Sales Growth Begins With The Right Data.

Sales reps who follow a documented sales process ramp 50% faster.

Backed by science - 72% accuracy in spotting top performers.

2.5
Salespeople

Powered by insights of the 2.5 million sales professionals who have completed the assessment.

Powered by insights of the 2.5 million sales professionals who have completed the assessment.

37,000
Companies

Tapped into the assessment insights to decode what drives sales success.

Sales reps who follow a documented sales process ramp 50% faster.

72
Predictive Validity

Backed by science – 72% accuracy in spotting top performers.

Backed by science - 72% accuracy in spotting top performers.

TRUSTED BY

“Kudos to your team! It is very obvious that you guys did your homework on our corner of the industry when putting the Process together…I am very optimistic this investment will pay dividends for a long time.”

Wes JohnsonCEO/Owner, Johnson Insurance

“From process building to recruiting and training, the experience has been outstanding from start to finish. I genuinely struggled to find any areas for critique.”

Daniel ShemtobCEO, Snibbs

“Your process is illuminating, and I firmly believe we’re on a great path to understanding, in great detail, precisely what makes our sales org tick. Super valuable, and we look forward to the insights the ongoing process will provide us!”

Brendon CadellFounder, Local World, Inc.

Frequently Asked Questions

How long does the Sales Team Evaluation process take, and what can I expect in terms of deliverables?

The Sales DNA Test goes beyond evaluating skills. It delves into the emotional and cognitive factors that underpin sales performance, including tendencies, thought processes, habits, belief systems, and biases.

Can the Sales Team Evaluation be customized to fit the specific needs and requirements of my organization?

After the completion of the test, we schedule a comprehensive two-hour consultation session to discuss the results and findings. Typically, you can expect to receive the results within 1-2 weeks.

What types of businesses and industries can benefit from the Sales Team Evaluation?

We provide you with detailed reports and a blueprint of recommendations and suggestions for improvement. Moreover, one-on-one, personal Sales DNA Test review sessions via Zoom are available at an additional cost. These sessions are designed to clarify and further explore the findings, ensuring you have a thorough understanding of the results.

Will the Sales Team Evaluation provide insights into the effectiveness of our current sales leadership and coaching strategies?

The Sales DNA Test provides a detailed analysis of your team’s strengths and areas of improvement, offering valuable insights that can be used to create tailored development plans. By focusing on these specific areas, you can effectively enhance your team’s sales performance.

Can the Sales Team Evaluation help identify and address skill gaps and training needs for both new and experienced sales team members?

Regular assessment is key to sustained improvement. We recommend conducting the Sales DNA Test annually or whenever there’s a significant change in your sales team or strategies.

Let’s Talk Sales Team Evaluation

Let’s Talk Sales Hiring - Learn More From Our Team

We believe the first step to unlocking revenue growth is to assess before you guess and to assess against the best. We use the only sales performance assessment built to benchmark against top performers. Whether you’re exploring skills assessments or interested in uncovering the gaps preventing your team from reaching their full potential, we’re here to help.

talk sales performance

Not ready to talk? We can still help!

Learn more about the Sales DNA Test and Sales Team Evaluation

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Your Sales Team is the lifeblood of your business

Don’t Settle For Run-Of-Mill Sales Recruiting

1.6m
Cost For 1 Bad Sales Hire

The wrong sales hire could also wreak havoc on your team’s morale, productivity, and reputation setting the company back years.

75
Of Sales Hires Don’t Succeed

Only 1 of of every 4 hires go on to become a top performer on the team. Tip the odds in your favor with the 72% predictive validity of the DNA Candidate Assessment.

67
Of Sellers Are in Wrong Role

Don’t let role misalignment sink your sales. Hire the top performers who have the specific skills to succeed on your team.

Your Sales Team is the lifeblood of your business

Don’t Settle For Run-Of-Mill Sales Recruiting

1.6m
Cost For 1 Bad Sales Hire

The wrong sales hire could also wreak havoc on your team’s morale, productivity, and reputation setting the company back years.

75
Of Sales Hires Don’t Succeed

Only 1 of of every 4 hires go on to become a top performer on the team. Tip the odds in your favor with the 72% predictive validity of the DNA Candidate Assessment.

67
Of Sellers Are in Wrong Role

Don’t let role misalignment sink your sales. Hire the top performers who have the specific skills to succeed on your team.

Your Sales Team is the lifeblood of your business

Don’t Settle For Run-Of-Mill Sales Recruiting

1.6m
Cost For 1 Bad Sales Hire

The wrong sales hire could also wreak havoc on your team’s morale, productivity, and reputation setting the company back years.

75
Of Sales Hires Don’t Succeed

Only 1 of of every 4 hires go on to become a top performer on the team. Tip the odds in your favor with the 72% predictive validity of the DNA Candidate Assessment.

67
Of Sellers Are in Wrong Role

Don’t let role misalignment sink your sales. Hire the top performers who have the specific skills to succeed on your team.

Your Sales Team is the lifeblood of your business

Don’t Settle For Run-Of-Mill Sales Recruiting

1.6m
Cost For 1 Bad Sales Hire

The wrong sales hire could also wreak havoc on your team’s morale, productivity, and reputation setting the company back years.

75
Of Sales Hires Don’t Succeed

Only 1 of of every 4 hires go on to become a top performer on the team. Tip the odds in your favor with the 72% predictive validity of the DNA Candidate Assessment.

67
Of Sellers Are in Wrong Role

Don’t let role misalignment sink your sales. Hire the top performers who have the specific skills to succeed on your team.