VP, Recruiting & Talent Strategy
“All growth begins by telling the truth."
Tabitha Cavanagh
Super Power:
I challenge the status quo and facilitate unlikely connections, making the matches no one else thinks to make. With a background in sales, marketing and employer branding, I’m like the Swiss army knife of talent acquisition.
What You Won’t Learn from my Bio:
The first placement I ever made, in an industry I wasn’t familiar with, came from challenging a hiring manager’s way of thinking—and I’ve been respectfully pushing back ever since.
Specialties
Competency-based sales recruitment strategies, Intake and hiring process design, Sales DNA assessment and alignment, Truth-telling job ads that attract (and repel), Building hiring manager accountability, Strategic sourcing using AI tools and tech stack optimization, Founder-led sales team transitions, Hiring go-to-market talent for <$50M companies
Certifications
- Objective Management Group (OMG) Certified Partner
- RecFest USA Speaker 2024 and 2025
I don’t believe in hiring based on gut instinct, industry fit, or who talks the best game. I believe in hiring based on truth. The truth about your role, your team, your environment—and the truth about what makes someone successful in it. That’s where I come in.
I’ve built my career helping founder-led and growth-stage companies stop winging it and start hiring with intention. From creating custom intake processes to competency-based interview strategies, I bring structure, clarity, and a little tough love to every search. I’m not here to simply fill seats. I’m here to make sure your next sales hire sticks—because they were hired for the right reasons, and set up to thrive.
I’ve staffed the roles others couldn’t, told the stories others wouldn’t, and built hiring teams that actually work—without relying on a pile of resumes or a “spray and pray” approach. Recruitment is a team sport, and I’m the partner who makes sure your hiring process is aligned, fast, and deeply intentional.
I don’t believe in hiring based on gut instinct, industry fit, or who talks the best game. I believe in hiring based on truth.
Let's Talk
Some Of My Work
Five Sales Hiring Mistakes and How to Avoid Them
In this hiring market, top salespeople are evaluating how you show up throughout the process and are typically entertaining multiple conversations. So how do you earn the “yes”? Let’s break down the five major sales hiring mistakes that lead to “no” and how to avoid them.
5 Steps to a Successful Sales Hiring Process
Every bad hire costs you time, money, pipeline, and momentum you don’t get back. It’s time to stop winging it – and start hiring with purpose. Here’s the 5 step framework we use to help companies hire stronger, faster, and with more confidence.
The Sales Resume is Broken
A well-written sales resume doesn’t mean you’ve found a top sales performer. It just means you’ve found someone who knows how to write—or has paid someone who can. In a world where sales is evolving faster than ever, it’s time we stopped pretending that resumes are enough. Learn a better way to evaluate sales candidates.
