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Tailored Solutions for UniPro Foodservice Members

UniPro & The Sales Collective are committed to helping our valued members succeed in today’s ever-changing food service industry. We are proud to serve, partner with, and advocate for nearly 500 members in our cooperative across the U.S.

Four Great Online Resources at Your Fingertips

Sales DNA
Testing

$500/one-time fee

Empower Your Sales Team with Data‑Driven Insights

Our Sales DNA Test is a comprehensive tool that uncovers the strengths, weaknesses, and potential areas of development within your sales team. It’s a holistic approach that transcends traditional skill assessments, helping you make informed decisions about personnel investment and improvement areas.

Sales Process
Transformation

Custom Pricing

It doesn’t matter how incredible your marketing team is at generating leads, how deep your relationships may be, or how talented of a sales team you have. Without a stage-driven, up-to-date, repeatable, and effective sales process, you’re leaving the ultimate success of your company in the hands of luck or chance. We’ll design and implement a unique, customized sales process that aligns with your company’s goals and objectives.

Sales
Recruiting

Custom Pricing

We’ll refine your sales hiring process and use The Sales DNA Test’s 92% success rate to help you recruit and retain top salespeople.

UniPro
University

$150/mo. per registrant

Unlock full access to our extensive online library of 240+ lessons and specific training courses, designed to address every area for sales improvement and effective management of a sales team.

UniPro University includes a live 60-minute monthly Zoom training session designed to help your salespeople improve their sales skills, enhance their ability to communicate, and build the habits necessary to reach their full potential!

All of Our Services

Sales DNA
Testing

Uncover the hidden weaknesses of your sales team with our comprehensive, sales-specific assessment tool.

Sales Process Transformation

We’ll design and implement a unique, customized sales process that aligns with your company’s goals and objectives.

UniPro
University

Custom, online training program with 240+ lessons specifically built for UniPro members to help their teams become more effective in sales.

Salesperson
Recruiting

We’ll refine your sales hiring process and use The Sales DNA Test’s 92% success rate to help you recruit and retain top salespeople.

Get Started Today!

Already Have an Account?

The UniPro University Includes Comprehensive Training Modules to Master Every Aspect of the Insurance Sales Process

  • Communication Mastery (2): Overcoming public speaking fears and mastering body language.
  • Soft Skills (7): Building daily habits for success and mastering the fundamentals.
  • Sales Process (3): Understanding the importance of following a sales process and CRM & pipeline management.
  • Building Quality Relationships (3): Learn strategies to forge lasting, valuable connections with clients.
  • Prospecting with Purpose (5): Master modern techniques to identify and reach your target customers.
  • Fact Finding & Discovery (1): Unlock the secret to understanding your clients’ needs for personalized insurance solutions.
  • Quoting (4): Simplify the quoting process to deliver compelling and personalized insurance quotes.
  • Mastering Follow-Up (2): The importance of proper follow-up and mastering the art of referrals.
Meet Steve Heroux

The Sales Collective's Master Mind

Steve Heroux is the CEO & Founder of The Sales Collective, where he’s committed to changing the way we look at sales and sales leadership. At an early age, Steve had debilitating anxiety at the mere thought of standing in front of the class giving a book report. But thanks to his accidental discovery of his first sales job at 18 years old, selling Cutco Knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in both a sales role and sales leadership role with Cutco, he decided he wanted a new challenge and entered the field of insurance. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he have success as a salesperson, but his growth as a sales leader came shortly thereafter. One of the keys to his success in leading salespeople involves teaching them something he calls Daily Performance Indicators (you’ll have to ask him about these)!

With his no-nonsense attitude, and thought-provoking content, his goal is to help you have a paradigm shift when it comes to sales, and he hopes to undo 99% of what you’ve been taught. His Sales DNA Testing process is transforming the way companies train, teach, and lead their sales organizations, and his ideal clients are companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they don’t know everything. With a unique perspective on the psychology of selling, Steve inspires his audiences to forget about most of what they’ve learned, re-examine their approach to sales, and he promises to change the way you look at the world of professional selling from this day forward.