
Four Great Online Resources at Your Fingertips
Sales DNA
Testing
$500/one-time fee
Empower Your Sales Team with Data‑Driven Insights
Our Sales DNA Test is a comprehensive tool that uncovers the strengths, weaknesses, and potential areas of development within your sales team. It’s a holistic approach that transcends traditional skill assessments, helping you make informed decisions about personnel investment and improvement areas.
Sales Process
Transformation
Custom Pricing
It doesn’t matter how incredible your marketing team is at generating leads, how deep your relationships may be, or how talented of a sales team you have. Without a stage-driven, up-to-date, repeatable, and effective sales process, you’re leaving the ultimate success of your company in the hands of luck or chance. We’ll design and implement a unique, customized sales process that aligns with your company’s goals and objectives.
Sales
Recruiting
Custom Pricing
We’ll refine your sales hiring process and use The Sales DNA Test’s 92% success rate to help you recruit and retain top salespeople.
UniPro
University
$150/mo. per registrant
Unlock full access to our extensive online library of 240+ lessons and specific training courses, designed to address every area for sales improvement and effective management of a sales team.
UniPro University includes a live 60-minute monthly Zoom training session designed to help your salespeople improve their sales skills, enhance their ability to communicate, and build the habits necessary to reach their full potential!
All of Our Services
Sales DNA
Testing
Uncover the hidden weaknesses of your sales team with our comprehensive, sales-specific assessment tool.
Sales Process Transformation
We’ll design and implement a unique, customized sales process that aligns with your company’s goals and objectives.
UniPro
University
Custom, online training program with 240+ lessons specifically built for UniPro members to help their teams become more effective in sales.
Salesperson
Recruiting
We’ll refine your sales hiring process and use The Sales DNA Test’s 92% success rate to help you recruit and retain top salespeople.

Already Have an Account?
The UniPro University Includes Comprehensive Training Modules to Master Every Aspect of the Insurance Sales Process
- Communication Mastery (2): Overcoming public speaking fears and mastering body language.
- Soft Skills (7): Building daily habits for success and mastering the fundamentals.
- Sales Process (3): Understanding the importance of following a sales process and CRM & pipeline management.
- Building Quality Relationships (3): Learn strategies to forge lasting, valuable connections with clients.
- Prospecting with Purpose (5): Master modern techniques to identify and reach your target customers.
- Fact Finding & Discovery (1): Unlock the secret to understanding your clients’ needs for personalized insurance solutions.
- Quoting (4): Simplify the quoting process to deliver compelling and personalized insurance quotes.
- Mastering Follow-Up (2): The importance of proper follow-up and mastering the art of referrals.

Steve Heroux is the CEO & Founder of The Sales Collective, where he’s committed to changing the way we look at sales and sales leadership. At an early age, Steve had debilitating anxiety at the mere thought of standing in front of the class giving a book report. But thanks to his accidental discovery of his first sales job at 18 years old, selling Cutco Knives, he became the number one Cutco rep in the United States in his senior year of college. After seven years of performing at a high level in both a sales role and sales leadership role with Cutco, he decided he wanted a new challenge and entered the field of insurance. He then went on to have an extensively successful career at AFLAC, where he became the #1 agent in a field of 60,000 agents. Not only did he have success as a salesperson, but his growth as a sales leader came shortly thereafter. One of the keys to his success in leading salespeople involves teaching them something he calls Daily Performance Indicators (you’ll have to ask him about these)!

