We approach everything we do with enthusiasm, excitement, and energy.
MEET THE TEAM
Steve Heroux has built himself an extremely successful sales career spanning 25 years. He’s helped countless people achieve success, earned numerous awards and accolades, and reached the pinnacle of sales achievement in several different companies. Following this success, Steve realized his ultimate calling was to share with others how they can achieve their goals in the sales industry. Having walked the walk himself, Steve’s powerful sales message cuts right to the heart of effective selling in today’s marketplace. Quick-witted, highly engaged and especially authentic, Steve is the perfect leader to guide you or your sales team into the top 10%.
David has been in sales and sales leadership for 20 years. His greatest passion is helping salespeople maximize their potential and to work with businesses to design systems to do the same. David has spent his career in both the software and services world, working for hyper growth sales tech companies like Seismic and Outreach, as well as on the global managed services and technology side of ADP. While building high performing organizations is his primary role, David also enjoys spending time with his son Ian and wife Ehrin. You will often find David out on the lake, or in the kitchen cooking gourmet food. He graduated from Rochester Institute of Technology with a Degree in Psychology with a focus on Marketing & Business.
A team-first leader, Conner’s strategic approach emphasizes empowerment and collaboration, seamlessly aligning finance with sales teams to fuel transformative business development and growth. Conner is a dynamic, modern CFO, celebrated for his ability to merge his financial expertise with operational execution, driving organizational success. His primary focus is optimizing financial operations while spearheading key strategic initiatives, significantly contributing to The Sales Collective’s continued robust growth and strengthening the company’s market positioning and partnerships. Holding a Bachelor of Business Administration with concentrations in Finance and Economics from the University of Richmond, he is also a CFP®️ professional. Outside of work, Conner’s interests span from pursuing his fitness goals in the gym, to enjoying the great outdoors and exploring local coffee shops.
I’ve spent the last 20 years creating, establishing, optimizing, and growing companies. From a Program Director of Continuing Education to Venture Capitalism to Entrepreneurship to Fortune 500 and now course correcting the sales profession, I’ve gained a diverse perspective across many verticals with 1 true common element: problem-solving.
Through such problem-solving, I’ve helped companies grow 100% YoY, increase profit margins by 40%+, repair financial leaks in the multi-millions, create new products, and beyond. While the “how” I’ve done these things is vast and diverse, there are some core principles I follow:
#1. Build People-First, Talent Density: This isn’t a catchphrase to me. I believe businesses are nothing more than the collective efforts of the people within them. It is that simple.
#2. Build a Feedback Culture: A feedback culture is a prerequisite to innovation. Far too often, good ideas are never shared and problems are never identified or solved because of company culture barriers pertaining to discouraging feedback and/or the “stay-in-your-lane” mentality.
#3. Build a Culture of Transparency: Far too often, companies operate like a season of Survivor instead of a healthy business. Just like Survivor, when such political games are in play, the strongest players work to get the other strong players out of the game to ensure their own survival. Transparency yields psychological safety. Safety is the cure to survival games.
#4. Build Financial Responsibility: While the ROI gains of the world are temping and can be great when recognized, don’t overextend the amount of risk the business can handle. Companies with a smart safety net plan are those who survive unforeseen circumstances.
#5. Never Stop Evolving: The ability to evolve is truly multifaceted. It requires success and failure. It requires perpetual learning. It requires change and the management of that change. It requires humility and vulnerability. Yet, evolving is key to thriving long term.
While I hold many more leadership principles close to my heart, they are primarily subcategories of these 5 core principles.
Janae is a seasoned sales professional that got her start in pharmaceuticals and Med Device Sales. She loves helping people drive strategic growth, increase sales knowledge & skill sets, and create a motivational work atmosphere. She has spent the majority of her career Sales and Sales Leadership industry, gaining experiences in areas such as brand development, revenue growth, and organizational redesign. While building and creating happy sales teams is her primary job function by day, Janae also enjoys spending time with her Great Danes and playing volleyball. She graduated Cum Laude with a Bachelors degree in Cardio-Pulmonary.
Kate has over two decades of experience in building relationships and serving clients across a variety of industries. She has experience driving revenue in both Fortune 100 organizations as well as growing entrepreneurial companies. Her industry experience ranges from professional services to medical and hospitality. Her sales success is attributed to quickly gaining trust, uncovering needs and offering a simplified message. Kate has found the secret to increase the bottom line is to serve versus sell and currently works as a sales coach to help teams break through the next revenue growth ceiling.
Kate has been a guest speaker and panelist at a variety of venues, including the Strategic Coach podcast, the EOS® Conference, Pinnacle Business Guides Summit, Female Integrator Mastermind, True Fractional Integrator Community etc.
Kate is a graduate of The Ohio State University with a degree in Communication. She has lived across the country from California and New York to Connecticut and Washington DC and believes travel, experiences, and adventure shape interesting people. She now lives in Worthington, OH, with her husband Eric and their two sons Sam and Ty.
Tabitha Cavanagh is not just your average recruiter—she’s a seasoned pro with a knack for facilitating unlikely connections that count in both agency and corporate environments. With a background in sales, marketing, and employer branding, she’s like the Swiss Army knife of talent acquisition. Honing her skills, she has become a master at connecting top-tier talent with rewarding career opportunities across diverse industries, helping her clients attract and repel the right people at the right time.
Tabitha’s secret sauce is honesty. She firmly believes that all growth begins by telling the truth. So when she’s playing matchmaker, you can trust that mutual alignment runs deep—leading to retention and longevity. When everyone is on the same page, opportunities are endless. Her commitment to excellence has made her the go-to resource for businesses and job seekers alike. Tabitha’s not just about making placements; she’s about forging connections that last a lifetime.
And when she’s not busy making magic happen in the recruitment world, you’ll find Tabitha soaking up quality time with her nearest and dearest. Because for her, building relationships isn’t just a job—it’s a way of life.
Robin Treasure leverages her background as a top-performing rep along with her experience training sales teams around the globe to help sellers achieve meaningful performance outcomes. She believes that success in sales (and sales training!) hinges on emotionally intelligent communication along with sharp business acumen. The industries she has worked and trained in include healthcare, manufacturing, and software sales.
Robin is the author of Heart-Powered Sales: Grow Your Sales Exponentially with Emotional Intelligence and Intuition.
She’s also a foreign language nerd whose first career was in Italian translation. She has lived abroad in Costa Rica, Italy, and the United Arab Emirates. The San Francisco Bay Area is now home, where she enjoys hiking and spending time with friends and her amazing teenage daughter Grace.
Shawn Buxton is a seasoned sales management and sales training professional with over 20 years of experience. He has a track record of success in developing and implementing sales management strategies, enabling and coaching teams, and driving revenue growth for companies across multiple industries and countries including the USA, Canada, UK, Ireland, India, Australia, Germany and Central America. He is a skilled leader and communicator, known for his ability to connect with and inspire teams to achieve their best. He is passionate about helping sales managers become sales leaders, reach their sales goals and drive new revenue for their organization.
With over 17 years of experience in Learning & Development, I have a passion for empowering teams and individuals to reach their full potential. My leadership has consistently yielded measurable results, including generating over $400M in incremental revenue at Expedia Group through effective training and coaching.
Bryan is a versatile B2B marketer with over 10 years of go-to-market experience in the technology and services sector. Having started his career in software sales at LinkedIn, Bryan brings his unique perspective of the B2B sales process and experience aligning cross-functional teams to help organizations drive revenue at scale. Bryan received a Bachelor of Business Administration in Marketing and Information Systems from Villanova University and an MBA from the University of Pennsylvania’s Wharton School.
Outside of work, Bryan enjoys spending time with his family and daughter, golfing, and getting outdoors.
As a 3x Chief of Staff, Stephanie is a prominent operations and strategy expert with a robust track record across diverse industries such as SaaS, Banking/Finance, Entertainment, and Aerospace. Known for her strategic mindset and keen eye for process integration and implementation, she consistently delivers impactful results. Stephanie’s expertise spans people operations, project/program management, revenue operations, relationship management, strategy development, and data-driven analysis and insights. These skills have been pivotal for her in enhancing organizational performance and achieving stringent strategic goals.
Throughout her career, Stephanie has demonstrated exceptional leadership and a permanent commitment to cultivating continuous improvement, equitable business and hiring practices, next-generation mentorship and coaching, non-traditional paths to success, and advocating for transferable skills over pedigree. Her comprehensive experience and strategic acumen make her a driving force for continual growth and operational excellence.
Stephanie is a consummate learner, resourceful, gritty, and a calming force to C-Suite Executives and Leadership teams alike. When she isn’t wearing her Chief of Staff cape, she indulges in her enduring love for Harry Potter, French press coffee, tacos and Thai, and her favorite sports teams (Dodgers/Lakers/Broncos), and, of course, her 2 chonky chihuahuas, Crouton & Daisy,
Our Values
Passion
Accountability
We take ownership of our thoughts, speech, and actions, individually and as a company.
Integrity
We maintain the highest level of integrity and adhere to strong moral principles.
Excellence
We pursue the highest standard in every aspect of our business and personal lives.
Having Each Other’s Backs
We foster a supportive environment built on teamwork and trust.
