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SALES TRAINING & COACHING

Transform Performance with Sales Training and Coaching

Frustrated by inconsistent sales results and underperforming team members? Worried that generic training programs aren’t addressing the unique needs of your sales teams? Is the lack of sales training holding your business back from what it could be? Boost your sales performance with our customized Coach-Led Sales Training Solutions.

What to Expect from Our Customized Coach-Led Sales Training Solutions

Transform your sales team with our Sales Training & Coaching Solutions, designed to deliver lasting results and unlock the full potential of your team.

  • Comprehensive Onboarding & Planning

Time to productivity is a critical business KPI, yet often overlooked. Kick off your journey with onboarding and planning sessions tailored to the critical needs of the business. We’ll set up your customized Learning Management System (LMS), Lightspeed, including our robust library of training and coaching videos, schedule your competency-led team training curriculum, and establish clear expectations for your sales team’s growth and development.

  • Competency-Led Training & Coaching

Experience the power of two monthly one-hour sales competency-led training sessions, focused on addressing the skill gaps that are hindering your sales effectiveness and the reinforcement necessary for high-performance sustainability. We’ll also provide two monthly one-on-one sessions with sales managers to support their coaching and sales team development efforts.

  • Expertly Designed Micro-Learning Courses & Learning Paths

“We want 60 minute e-learning modules everyday!” said no salesperson ever! This is why we’ve expertly designed and built a robust library of 150+ micro-learning lessons within 26 unique learning paths, each formulated to address every single competency on the SalesDNA assessment. These micro-learning videos were designed to function as stand-alone lessons or in tandem with our coach-led training solution. By taking this one-two punch approach to sales learning it ensures your sales team is getting the best of both training worlds, and more importantly, drives toward achieving business outcomes. 

  • Customized Development Plans

We’ll work closely with your sales leaders to build dynamic independent development plans (IDPs) for each salesperson. Each IDP is driven by data and highly prescriptive to the individual salesperson, eliminating a one-size-fits-all approach to sales coaching. A customized approach ensures that sales teams are motivated to achieve targeted growth and self-improvement.

  • Strategic Guidance & Accountability

Partner with a Senior Sales Executive for thought-provoking strategic planning. Thrive in monthly reviews with top-tier leadership. Our solution sharpens team accountability—tracking, assigning, monitoring, testing, and driving progress. It’s your blueprint for success — molding a sales team poised to crush revenue goals.

Download Our Free Comprehensive Sales DNA Competency Training Guide

Whether you’re looking to refine your approach, understand the nuances of customer interaction, or close deals with confidence, our guide is the catalyst you need for transformative growth.

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Business Stats

The proof is in the numbers.

32

Annual Revenue

Companies that provide comprehensive sales training programs see a 16.6% increase in annual revenue.

90

Training Retention

A remarkable 84% of all sales training is forgotten within just 90 days, primarily due to the absence of consistent implementation of the acquired knowledge inadequate reinforcement from leadership.

74

Lack of Training

A staggering 74% of salespeople fail to achieve their targets due to the lack of proper training and coaching.

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I have repeated to the entire team how happy I am with the work getting done. This has been the most deliberate and careful approach to sales we’ve undertaken at ALTA. We couldn’t be happier!
My team has lapped up the training. They love it. They feel more confident and understand what it means to be in their roles. Thank you!

Rob JonesAlta Language Services

When the TSC team asked 'how many hundreds of thousands of dollars we had lost as a result of not hiring the right people?' We cringed and knew it was time to make a change! Working with The Sales Collective not only helped us find the right person for our sales role, but they helped us onboard and train that person to be successful. In the first 6 weeks with our new hire, we more than doubled our investment!!
Throughout the process we were supported and provided an experience that catered to our company and our core values. It was a perfect fit, and we will be coming back next time we need to make a sales hire for our company!

Lauren ReadyForever Ready Productions

It’s been a great experience working with The Sales Collective - I was just singing their praises at my Vistage meeting yesterday.
The process is illuminating, and I firmly believe we're on a great path to understanding, in great detail, precisely what makes our sales org tick. Super valuable, and we look forward to the insights the ongoing process will provide us.

Brendon CadellLocal World Inc.

The Sales Collective's knowledge and professional experience has been instrumental in shaping our firm beyond our current capacity. Their ability to challenge us at the fundamental level has not only increased our professional career, it increased our ability to pursue and maintain a better quality of life. Sometimes it’s hard to see the forest through the trees and we all need fresh perspective to take us to the next level. The Sales Collective has been an invaluable resource and a pleasure to work with. I would recommend them to anyone at any level.

Kyle M. WeberFinancial Advisor | Weber Wealth Advisors

Things are going awesome! Super enjoy working with The Sales Collective. Most impactful has been updating our sales hiring process to match their best practices.

Sam BloedowThriveon

Our track record of hiring salespeople wasn’t great, and 50% of the time, we were hiring bad ones. Since we started using The Sales DNA Test, we are at 100%, except for the one I didn’t trust the test with, and he didn’t work out!
The Sales Collective helped us with interviewing strategy and job posting, but the Sales DNA Test was the X-Factor. It makes the unknown known! Our HR team loves Sales DNA because they get so many fewer resumes that they no longer have to waste time on, and they no longer have to guess who’s “interviewing” honestly.
We’re getting solid salespeople every time, bringing in revenue and profit much quicker!

Trey FlyJoe Fly, Co.

The Sales Collective is a team of true sales professionals with extensive experience and a history of success that is obvious through their consulting. They helped our sales team have more intentionality in their daily approach to sales that led us to produce greater results.

Adrienne LaBorwitChief Strategy Officer | True Rx

Frequently asked questions

How long does the coach-led sales training program last?

The duration of the program can vary depending on the specific needs and goals of your sales team. Typically, programs last anywhere from six months to a year or more, with ongoing support available.

What types of sales teams can benefit from this program?

This program is designed for sales teams across various industries and sizes, from startups to large enterprises. The training is customized to suit the unique needs and challenges of each team.

How are the training sessions conducted?

Training sessions are conducted via video conferencing.

Can the program be customized to suit our specific sales process and industry?

Yes, the Competency-Led sales training program is designed to be adaptable to your unique sales process, industry, and target market. Our experienced coaches will work closely with your team to create a tailored training plan that addresses your specific needs and goals.

How do you measure the success of the program?

Success is measured through a variety of key performance indicators (KPIs), such as increased sales, reduced sales cycle times, improved customer satisfaction, and reduced turnover rates. Regular progress reports and feedback sessions will help you track your team’s improvements and ensure the program is delivering the desired results.

What kind of support is provided after the program is completed?

Ongoing support is available to ensure the long-term success of your sales team. This can include regular check-ins, access to additional resources, and follow-up training sessions to reinforce learning and address new challenges.

What is the Sales DNA Test, and how does it help in the training process?

The Sales DNA Test is a sales-specific assessment tool that evaluates a salesperson’s emotions, tendencies, thought processes, habits, belief systems, and biases, which can impact their success in sales. By identifying and addressing these factors, our program provides targeted, customized training to help your salespeople reach their full potential.

How does the Sales Collective's approach differ from traditional sales training methods?

Traditional sales training often uses a one-size-fits-all approach, applying a generic selling system to all participants. They also often fall into the camp of big bang multiple-day training. Our program is designed around the concept of consistent and focused long-term development leads to better results.

Are the coaching sessions in a predetermined order, or can they be customized to meet our team's needs?

While we provide a list of recommended coaching sessions, our program is flexible, and we can work with you to customize the order and content of the sessions to address your team’s specific challenges and priorities.

Can our sales leaders participate in the training sessions, or is it only for individual salespeople?

Our Competency-Led Sales Training program includes training and support for both salespeople and sales leaders. Sales leaders can benefit from leadership training and support in building development plans and coaching their teams effectively.

What if my team needs additional coaching sessions beyond the ones listed?

We understand that every team’s needs are different, and we can work with you to provide additional coaching sessions on specific topics or challenges your team is facing. Our goal is to ensure your sales team’s success and address all areas that require improvement.

What is the Lightspeed platform, and how does it support the Competency-Led Sales Training program?

Lightspeed is a learning management system (LMS) used in our Coach Led Sales Training program. It helps to plan the curriculum schedule, track progress, assign tasks, monitor results, and hold team members accountable. It also provides access to 150+ lessons of curriculum for both salespeople and sales leaders.

What are the Daily 100 tasks for salespeople and sales managers, and how do they contribute to the program's success?

The Daily 100 tasks are a set of activities designed to help salespeople and sales managers build daily habits in key areas, such as prospecting, relationship building, and time management. These tasks reinforce the skills learned during the coaching sessions and contribute to the overall improvement of the sales team.

How does the program help sales leaders develop their teams and improve team performance?

Our Competency-Led Sales Training program supports sales leaders through leadership training, building independent development plans (IDPs) for each salesperson, and providing guidance from a Senior Sales Executive on strategic planning and initiatives. Sales leaders also benefit from monthly 1:1 coaching sessions on team development, as well as Team Results Workshops to review progress and plan for continued growth.

Ready to Elevate Your Sales Team and Crush Your Goals?

By investing in our Sales Team Evaluation, you’ll gain a deeper understanding of your sales team’s unique challenges and strengths, allowing you to make informed decisions and implement effective strategies to drive growth and success for your organization.

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