About The Sales Collective

Leading Sales Team Services

At The Sales Collective, we are pioneering a new frontier in partnered selling and sales growth. Our customers & clients range from individuals who would like to improve their effectiveness and become true sales professionals to large corporations who would like to revamp, revitalize, or reimagine their entire sales operation from top to bottom. Capability, Coaching, and Continuation are the cornerstones of our process, and we can help you reshape the way you think about selling in today’s marketplace.

After seeing the lack of real, viable, effective, and lasting sales training opportunities in the marketplace today, we wanted to breath new life into the professional selling industry and finally address what’s been holding sales professionals back for years. Without going into too much detail, most sales training companies focus on teaching old-school tactics, antiquated strategies, and manipulation as a means of persuading a prospect to buy. Sorry, that just doesn’t work and it’s retarding your growth in sales and exacerbating the perception of the slimy salesperson.

If you truly want to overcome your hurdles and discover what’s been preventing you from reaching your ultimate success as a sales professional or as a company, it’s about understanding your Sales DNA. Beyond you or your team’s sales skills, our emotions, tendencies, thought processes, habits, belief systems, and biases determine our outcomes in sales. These factors need to be identified, addressed, and corrected, if you ultimately want to achieve the results you deserve. It’s not about magic scripts, up front contacts, yes ladders, and other “techniques” that will somehow convince your prospects to buy.

If you’re ready to learn more about how to finally get over the hump and achieve the success in sales you know you or your company deserves, we’re ready to help!

Our Mission

The Sales Collective is a true cooperative of industry experts and forward-thinking leaders that have been assembled into a master team to better serve companies whose leaders have enough self-awareness, emotional intelligence, and vulnerability to acknowledge they don’t know everything.

Their goal is to be the preeminent sales organization in the world, offering expert-level and customized sales process building, sales coaching, sales training, and sales hiring services.

Executive Leadership

Our focused and dedicated leaders play a critical role in the direction and growth of our company, and I couldn’t be prouder of what they’ve helped us accomplish so far. A singular, shared, and collective vision to change the industry of professional selling is what drives our team every day, and will continue to propel both ourselves and our valued clients to levels they never thought possible.

Expert Coaches

Our talented and experienced Expert Coaches are dedicated to improving the sales performance of our clients from top-to-bottom. Their collective experience at the highest levels of sales leadership allows us to provide real-world, tangible, effective consulting, coaching, and capabilities to drive real results in less time than you think. We’re so lucky to have them on our team, and hopefully, you’ll have them part of your team as well!

Our Team

Steve Heroux | CEO

Steve Heroux has built himself an extremely successful sales career spanning 25 years. He’s helped countless people achieve success, earned numerous awards and accolades, and reached the pinnacle of sales achievement in several different companies. Following this success, Steve realized his ultimate calling was to share with others how they can achieve their goals in the sales industry. Having walked the walk himself, Steve’s powerful sales message cuts right to the heart of effective selling in today’s marketplace. Quick-witted, highly engaged and especially authentic, Steve is the perfect leader to guide you or your sales team into the top 10%.

David Weiss | Chief Revenue Officer

David has been in sales and sales leadership for 20 years. His greatest passion is helping salespeople maximize their potential and to work with businesses to design systems to do the same. David has spent his career in both the software and services world, working for hyper growth sales tech companies like Seismic and Outreach, as well as on the global managed services and technology side of ADP. While building high performing organizations is his primary role, David also enjoys spending time with his son Ian and wife Ehrin. You will often find David out on the lake, or in the kitchen cooking gourmet food. He graduated from Rochester Institute of Technology with a Degree in Psychology with a focus on Marketing & Business.

Shawn Buxton | Vice President of Sales Enablement & Lead Sales Trainer

Shawn Buxton is a seasoned sales management and sales training professional with over 20 years of experience. He has a track record of success in developing and implementing sales management strategies, enabling and coaching teams, and driving revenue growth for companies across multiple industries and countries including the USA, Canada, UK, Ireland, India, Australia, Germany and Central America. He is a skilled leader and communicator, known for his ability to connect with and inspire teams to achieve their best. He is passionate about helping sales managers become sales leaders, reach their sales goals and drive new revenue for their organization

Janae Gilliam | VP of Sales

Janae is a seasoned sales professional that got her start in pharmaceuticals and Med Device Sales. She loves helping people drive strategic growth, increase sales knowledge & skill sets, and create a motivational work atmosphere. She has spent the majority of her career Sales and Sales Leadership industry, gaining experiences in areas such as brand development, revenue growth, and organizational redesign. While building and creating happy sales teams is her primary job function by day, Janae also enjoys spending time with her Great Danes and playing volleyball. She graduated Cum Laude with a Bachelors degree in Cardio-Pulmonary.

Crystal Nikosey | VP of Sales Transformation

Crystal is a highly accomplished senior revenue enablement leader with a diverse background in sales, coaching, and sales enablement. With a passion for creating impactful strategies and fostering strong relationships, Crystal has established herself as a dynamic force in the industry. Crystal is known for her positive attitude, strong work ethic, and passion for delivering exceptional results. She has received numerous awards including, “One to Watch – Top 50 Global Enablement Professionals – 2023” by Sales Enablement Collective and “Winner – Women Making an Impact in Enablement 2022” – by Sales Enablement Pro. She is the Phoenix Chapter Lead for the WiSE community (Women in Sales Enablement) and Co-Host of Sales and Enablement, The Podcast. Outside of her professional endeavors, Crystal is an avid traveler and enjoys exploring different cultures and cuisines.

Eric Iannello - VP of Business Development

Eric is a seasoned sales professional with expertise in developing Go To Market strategies and establishing sales teams top of funnel motion. He has developed, trained, and led various sales teams in both software and services, in all stages of company growth. He regularly talks on various podcasts and webinars surrounding pipeline management and different outbound methodology and tactics.

Outside of his professional role, Eric enjoys exploring the outdoors with his son and wife or relaxing with his English Bulldog.

Debbi Carmichael | Executive Assistant

I have a passion for figure skating, water aerobics, and travel. Attention to detail and communication are my areas of expertise. Attended Cal Poly Pomona and studied business administration. Currently I reside in Boulder City Nevada with my husband and 18 yo son.