Skip to main content

ABOUT US

Leading Sales Team Services

At The Sales Collective, we are pioneering a new frontier in partnered selling and sales growth. Our customers & clients range from individuals who would like to improve their effectiveness and become true sales professionals to large corporations who would like to revamp, revitalize, or reimagine their entire sales operation from top to bottom. Capability, Coaching, and Continuation are the cornerstones of our process, and we can help you reshape the way you think about selling in today’s marketplace.

Learn More

Executive Leaders

Our focused and dedicated leaders play a critical role in the direction and growth of our company, and I couldn’t be prouder of what they’ve helped us accomplish so far. A singular, shared, and collective vision to change the industry of professional selling is what drives our team every day, and will continue to propel both ourselves and our valued clients to levels they never thought possible.

“Steve Heroux is the real deal and I am very fortunate to stumble across his methodology during this turbulent time in the marketplace.”

Brice LorenzLead Estimator | Custom Create
CEO, Founder

Steve Heroux

Steve Heroux has built himself an extremely successful sales career spanning 25 years. He’s helped countless people achieve success, earned numerous awards and accolades, and reached the pinnacle of sales achievement in several different companies. Following this success, Steve realized his ultimate calling was to share with others how they can achieve their goals in the sales industry. Having walked the walk himself, Steve’s powerful sales message cuts right to the heart of effective selling in today’s marketplace. Quick-witted, highly engaged and especially authentic, Steve is the perfect leader to guide you or your sales team into the top 10%.

Chief Revenue Officer

David Weiss

David has been in sales and sales leadership for 20 years. His greatest passion is helping salespeople maximize their potential and to work with businesses to design systems to do the same. David has spent his career in both the software and services world, working for hyper growth sales tech companies like Seismic and Outreach, as well as on the global managed services and technology side of ADP. While building high performing organizations is his primary role, David also enjoys spending time with his son Ian and wife Ehrin. You will often find David out on the lake, or in the kitchen cooking gourmet food. He graduated from Rochester Institute of Technology with a Degree in Psychology with a focus on Marketing & Business.

Vice President of Sales Enablement & Lead Sales Trainer

Shawn Buxton

Shawn Buxton is a seasoned sales management and sales training professional with over 20 years of experience. He has a track record of success in developing and implementing sales management strategies, enabling and coaching teams, and driving revenue growth for companies across multiple industries and countries including the USA, Canada, UK, Ireland, India, Australia, Germany and Central America. He is a skilled leader and communicator, known for his ability to connect with and inspire teams to achieve their best. He is passionate about helping sales managers become sales leaders, reach their sales goals and drive new revenue for their organization

VP of Sales

Janae Gilliam

Janae is a seasoned sales professional that got her start in pharmaceuticals and Med Device Sales. She loves helping people drive strategic growth, increase sales knowledge & skill sets, and create a motivational work atmosphere. She has spent the majority of her career Sales and Sales Leadership industry, gaining experiences in areas such as brand development, revenue growth, and organizational redesign. While building and creating happy sales teams is her primary job function by day, Janae also enjoys spending time with her Great Danes and playing volleyball. She graduated Cum Laude with a Bachelors degree in Cardio-Pulmonary.

VP of Sales Transformation

Crystal Nikosey

Crystal is a highly accomplished senior revenue enablement leader with a diverse background in sales, coaching, and sales enablement. With a passion for creating impactful strategies and fostering strong relationships, Crystal has established herself as a dynamic force in the industry. Crystal is known for her positive attitude, strong work ethic, and passion for delivering exceptional results. She has received numerous awards including, “One to Watch – Top 50 Global Enablement Professionals – 2023” by Sales Enablement Collective and “Winner – Women Making an Impact in Enablement 2022” – by Sales Enablement Pro. She is the Phoenix Chapter Lead for the WiSE community (Women in Sales Enablement) and Co-Host of Sales and Enablement, The Podcast. Outside of her professional endeavors, Crystal is an avid traveler and enjoys exploring different cultures and cuisines.

Executive Assistant

Debbie Carmichael

I have a passion for figure skating, water aerobics, and travel. Attention to detail and communication are my areas of expertise. Attended Cal Poly Pomona and studied business administration. Currently I reside in Boulder City Nevada with my husband and 18 yo son.

Chief Financial Officer

Conner Boillat

A team-first leader, Conner’s strategic approach emphasizes empowerment and collaboration, seamlessly aligning finance with sales teams to fuel transformative business development and growth. Conner is a dynamic, modern CFO, celebrated for his ability to merge his financial expertise with operational execution, driving organizational success. His primary focus is optimizing financial operations while spearheading key strategic initiatives, significantly contributing to The Sales Collective’s continued robust growth and strengthening the company’s market positioning and partnerships. Holding a Bachelor of Business Administration with concentrations in Finance and Economics from the University of Richmond, he is also a CFP®️ professional. Outside of work, Conner’s interests span from pursuing his fitness goals in the gym, to enjoying the great outdoors and exploring local coffee shops.

Sales Recruitment & Strategy

Tabitha Cavanagh

Tabitha Cavanagh is not just your average recruiter—she’s a seasoned pro with a knack for facilitating unlikely connections that count in both agency and corporate environments. With a background in sales, marketing, and employer branding, she’s like the Swiss Army knife of talent acquisition. Honing her skills, she has become a master at connecting top-tier talent with rewarding career opportunities across diverse industries, helping her clients attract and repel the right people at the right time.

Tabitha’s secret sauce is honesty. She firmly believes that all growth begins by telling the truth. So when she’s playing matchmaker, you can trust that mutual alignment runs deep—leading to retention and longevity. When everyone is on the same page, opportunities are endless. Her commitment to excellence has made her the go-to resource for businesses and job seekers alike. Tabitha’s not just about making placements; she’s about forging connections that last a lifetime.

And when she’s not busy making magic happen in the recruitment world, you’ll find Tabitha soaking up quality time with her nearest and dearest. Because for her, building relationships isn’t just a job—it’s a way of life.

Empower Your Team with Data-Driven Insights!

Get Started Today