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COMPETENCY-LED SALES TRAINING

Transform Performance with Competency-Led Sales Training and Coaching

Frustrated by inconsistent sales results and underperforming team members? Worried that generic training programs aren’t addressing the unique needs of your sales teams? Is the lack of sales training holding your business back from what it could be? Boost your sales performance with our customized Coach-Led Sales Training Solutions.

What to Expect from Our Customized Coach-Led Sales Training Solutions

Transform your sales team with our Competency-Led Sales Training Solutions, designed to deliver lasting results and unlock the full potential of your team.

  • Comprehensive Onboarding & Planning

Time to productivity is a critical business KPI, yet often overlooked. Kick off your journey with onboarding and planning sessions tailored to the critical needs of the business. We’ll set up your customized Learning Management System (LMS), Lightspeed, including our robust library of training and coaching videos, schedule your competency-led team training curriculum, and establish clear expectations for your sales team’s growth and development.

  • Competency-Led Training & Coaching

Experience the power of two monthly one-hour sales competency-led training sessions, focused on addressing the skill gaps that are hindering your sales effectiveness and the reinforcement necessary for high-performance sustainability. We’ll also provide two monthly one-on-one sessions with sales managers to support their coaching and sales team development efforts.

  • Expertly Designed Micro-Learning Courses & Learning Paths

“We want 60 minute e-learning modules everyday!” said no salesperson ever! This is why we’ve expertly designed and built a robust library of 150+ micro-learning lessons within 26 unique learning paths, each formulated to address every single competency on the SalesDNA assessment. These micro-learning videos were designed to function as stand-alone lessons or in tandem with our coach-led training solution. By taking this one-two punch approach to sales learning it ensures your sales team is getting the best of both training worlds, and more importantly, drives toward achieving business outcomes. 

  • Customized Development Plans

We’ll work closely with your sales leaders to build dynamic independent development plans (IDPs) for each salesperson. Each IDP is driven by data and highly prescriptive to the individual salesperson, eliminating a one-size-fits-all approach to sales coaching. A customized approach ensures that sales teams are motivated to achieve targeted growth and self-improvement.

  • Strategic Guidance & Accountability

Partner with a Senior Sales Executive for thought-provoking strategic planning. Thrive in monthly reviews with top-tier leadership. Our solution sharpens team accountability—tracking, assigning, monitoring, testing, and driving progress. It’s your blueprint for success — molding a sales team poised to crush revenue goals.

Business Stats

The proof is in the numbers.

32

Annual Revenue

Companies that provide comprehensive sales training programs see a 16.6% increase in annual revenue.

90

Training Retention

A remarkable 84% of all sales training is forgotten within just 90 days, primarily due to the absence of consistent implementation of the acquired knowledge inadequate reinforcement from leadership.

74

Lack of Training

A staggering 74% of salespeople fail to achieve their targets due to the lack of proper training and coaching.

The Sales Collective is the real deal and I am very fortunate to stumble across their methodology during this turbulent time in the marketplace. I was hesitant to spend the money (as everyone is these days) but wished I would have done it sooner… We will be getting the rest of our team on the system immediately.

Brice LorenczLead Sales/Estimator | Custom Create

The Sales Collective's knowledge and professional experience has been instrumental in shaping our firm beyond our current capacity. Their ability to challenge us at the fundamental level has not only increased our professional career, it increased our ability to pursue and maintain a better quality of life. Sometimes it’s hard to see the forest through the trees and we all need fresh perspective to take us to the next level. The Sales Collective has been an invaluable resource and a pleasure to work with. I would recommend them to anyone at any level.

Kyle M. WeberFinancial Advisor | Weber Wealth Advisors

It's not every day that you get to work with people who are the top in their field. When I met Steve Heroux, CEO of The Sales Collective, I instantly understood why he was a leader in sales. He has an amazing balance of reading people and connecting to their passion through sincerity – a rare and valuable sales talent. Steve Heroux is truly gifted and amazing at what he and his team does.

Pamela CournoyerLeadership Coach and Trainer | Powerful & True

The Sales Collective brings tremendous value with their coaching and mentoring skills, in addition to their expertise in the marketplace. They are excellent communicators and a world-class trainers. I can’t imagine a better coach to help people succeed in their Aflac careers!

Dawn SucheckiRegional Sales Coordinator | Aflac

The Sales Collective's Victory Selling online courses are a great way to get serious about selling. Their approach offers guidance to all levels of sales professionals, from those just getting into sales to those who are successful and are looking to level up. They do a great job of helping you fine tune your individual approach, regardless of your industry.

Casey CallahanManger Group Sales | San Diego Gulls

It’s not often you find someone willing to help connect people in business. When you meet The Sales Collective's coaches, you understand why they are a valued coach and referral partner. They have personally helped increase my network. They have been an absolute joy to work with and their ability to understand my industry, increase sales, and measure performance are unmatched.

Matt SmythAVP | NFP

Recently, I had the privilege of inviting The Sales Collective to be the Keynote Speaker at my regional sales meeting in Temecula, CA, where I hosted over 50 of my top-producing financial advisors. The feedback from the advisors was so overwhelmingly positive that I’ll need to secure The Sales Collective for future meetings or risk disappointing them! If you’re looking for a sales coaches who deliver honesty, a sense of humor, and doesn’t just teach the “old-school” stuff that the other 99% do, I would highly recommend The Sales Collective!

Richard TassielloCEO & President | Retirement Strategies Group, Inc

I was on the brink of quitting Aflac. Then The Sales Collective showed up in Houston and I decided to become committed to myself. I invested in them because they were real – no BS. They gave me the direction I needed, but ultimately it was on me to learn and apply their teachings. That quarter, I nearly tripled my AP from the year prior. If you want to be a legend you learn from the best. The Sales Collective is the real deal!

Seth RiveraAgent | 1 year with Aflac

I met Steve Heroux, CEO of The Sales Collective, through a mutual work associate. The Sales Collective was highly recommended, and she was definitely right!! You can feel their passion for what they do. The are truly awesome sales coaches. They have been the sales coaches for my realtors, loan officers and staff for many months now and I can’t say enough about them and how amazing they are. They are the experts at taking sales to the next level.

Dana VoAccount Manager | Cali-Land

The Sales Collective is the real deal. They are not pushy and come off very authentic and natural. We had 50+ people there and the feedback was great! Their training is in line with what our Sales School teaches, but there are some really good nuggets in their presentation and I strongly believe there are many more in his program. We will be having them back again!

Eric WestallRegional Sales Coordinator | 20 years with Aflac

The Sales Collective is wonderful in all aspects. Their tips on building a business as an entrepreneur as well as their ability to motivate and encourage are unprecedented. In the short time I have worked with The Sales Collective, I have seen incredible results in my professional and personal life.

Amber RichardsonDistrict Sales Coordinator | 3 years with Aflac

Frequently asked questions

How long does the coach-led sales training program last?

The duration of the program can vary depending on the specific needs and goals of your sales team. Typically, programs last anywhere from six months to a year or more, with ongoing support available.

What types of sales teams can benefit from this program?

This program is designed for sales teams across various industries and sizes, from startups to large enterprises. The training is customized to suit the unique needs and challenges of each team.

How are the training sessions conducted?

Training sessions are conducted via video conferencing.

Can the program be customized to suit our specific sales process and industry?

Yes, the Competency-Led sales training program is designed to be adaptable to your unique sales process, industry, and target market. Our experienced coaches will work closely with your team to create a tailored training plan that addresses your specific needs and goals.

How do you measure the success of the program?

Success is measured through a variety of key performance indicators (KPIs), such as increased sales, reduced sales cycle times, improved customer satisfaction, and reduced turnover rates. Regular progress reports and feedback sessions will help you track your team’s improvements and ensure the program is delivering the desired results.

What kind of support is provided after the program is completed?

Ongoing support is available to ensure the long-term success of your sales team. This can include regular check-ins, access to additional resources, and follow-up training sessions to reinforce learning and address new challenges.

What is the Sales DNA Test, and how does it help in the training process?

The Sales DNA Test is a sales-specific assessment tool that evaluates a salesperson’s emotions, tendencies, thought processes, habits, belief systems, and biases, which can impact their success in sales. By identifying and addressing these factors, our program provides targeted, customized training to help your salespeople reach their full potential.

How does the Sales Collective's approach differ from traditional sales training methods?

Traditional sales training often uses a one-size-fits-all approach, applying a generic selling system to all participants. They also often fall into the camp of big bang multiple-day training. Our program is designed around the concept of consistent and focused long-term development leads to better results.

Are the coaching sessions in a predetermined order, or can they be customized to meet our team's needs?

While we provide a list of recommended coaching sessions, our program is flexible, and we can work with you to customize the order and content of the sessions to address your team’s specific challenges and priorities.

Can our sales leaders participate in the training sessions, or is it only for individual salespeople?

Our Competency-Led Sales Training program includes training and support for both salespeople and sales leaders. Sales leaders can benefit from leadership training and support in building development plans and coaching their teams effectively.

What if my team needs additional coaching sessions beyond the ones listed?

We understand that every team’s needs are different, and we can work with you to provide additional coaching sessions on specific topics or challenges your team is facing. Our goal is to ensure your sales team’s success and address all areas that require improvement.

What is the Lightspeed platform, and how does it support the Competency-Led Sales Training program?

Lightspeed is a learning management system (LMS) used in our Coach Led Sales Training program. It helps to plan the curriculum schedule, track progress, assign tasks, monitor results, and hold team members accountable. It also provides access to 150+ lessons of curriculum for both salespeople and sales leaders.

What are the Daily 100 tasks for salespeople and sales managers, and how do they contribute to the program's success?

The Daily 100 tasks are a set of activities designed to help salespeople and sales managers build daily habits in key areas, such as prospecting, relationship building, and time management. These tasks reinforce the skills learned during the coaching sessions and contribute to the overall improvement of the sales team.

How does the program help sales leaders develop their teams and improve team performance?

Our Competency-Led Sales Training program supports sales leaders through leadership training, building independent development plans (IDPs) for each salesperson, and providing guidance from a Senior Sales Executive on strategic planning and initiatives. Sales leaders also benefit from monthly 1:1 coaching sessions on team development, as well as Team Results Workshops to review progress and plan for continued growth.

Ready to Elevate Your Sales Team and Crush Your Goals?

By investing in our Sales Team Evaluation, you’ll gain a deeper understanding of your sales team’s unique challenges and strengths, allowing you to make informed decisions and implement effective strategies to drive growth and success for your organization.

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