Coach Led Sales Training

What’s the true cost of having an untrained and ineffective sales team?

To drive real change, it’s essential to identify areas of improvement and consistently coach and apply the appropriate training.

Learn more about Coach Led Sales Training and how it can help your business drive revenue today!

In our Coach Led Sales Training, you will receive:

sales dna test

Proper sales training & development starts with the Sales DNA Test. We use a sales-specific assessment (yes, they do exist) that’s been administered to more than two million salespeople in more than 35,000 companies over the past 30+ years that will uncover the exact symptoms causing your sales team’s poor sales results. We believe that customized, engaging, focused, and needs-based sales training makes the difference between a good sales team and a great one. There are countless reasons why salespeople don’t fulfill their potential and continue to miss quotas. 55% of salespeople lack basic sales skills. Every dollar invested in sales training returned $29 in incremental revenues. High-performing sales organizations are twice as likely to provide ongoing training as low-performing ones. Real sales training is not about old-school, ineffective, manipulative techniques like upfront contracts, magic scripts, and aggressive closing questions.

Real sales training is based on the understanding that beyond your team’s sales skills, they have emotions, tendencies, thought processes, habits, belief systems, and biases that determine their ultimate success in sales. These factors need to be identified, addressed, and corrected, if you ultimately want them to reach their full potential in sales. That’s why we use the Sales DNA Test. I don’t care what anyone tells you, you cannot train all human beings in sales the same way with some magic selling system from the ‘60s. Doctors don’t give all their patients the same two aspirin, do they? If you truly want to increase sales in your company and give your salespeople and sales leaders a fighting chance at real improvement, reach out to us and we’ll be happy to chat more.

"The focus on using a data-driven approach with directed learning has turned our highly capable low performers into top performers and our average-performing teams into championship-winning teams." John Suvanto, Founder, Azul Corporate Advisory

    Our Clients