Meet Our Team​

executive leadership

Executive Leadership

Our focused and dedicated leaders play a critical role in the direction and growth of our company, and I couldn’t be prouder of what they’ve helped us accomplish so far. A singular, shared, and collective vision to change the industry of professional selling is what drives our team every day, and will continue to propel both ourselves and our valued clients to levels they never thought possible.

expert coaches

Expert Coaches

Our talented and experienced Expert Coaches are dedicated to improving the sales performance of our clients from top-to-bottom. Their collective experience at the highest levels of sales leadership allows us to provide real-world, tangible, effective consulting, coaching, and capabilities to drive real results in less time than you think. We’re so lucky to have them on our team, and hopefully, you’ll have them part of your team as well!


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Steve Heroux | CEO

Steve Heroux has built himself an extremely successful sales career spanning 25 years. He’s helped countless people achieve success, earned numerous awards and accolades, and reached the pinnacle of sales achievement in several different companies. Following this success, Steve realized his ultimate calling was to share with others how they can achieve their goals in the sales industry. Having walked the walk himself, Steve’s powerful sales message cuts right to the heart of effective selling in today’s marketplace. Quick-witted, highly engaged and especially authentic, Steve is the perfect leader to guide you or your sales team into the top 10%.

David Weiss

David Weiss | Chief Revenue Officer

David has been in sales and sales leadership for 20 years. His greatest passion is helping salespeople maximize their potential and to work with businesses to design systems to do the same. David has spent his career in both the software and services world, working for hyper growth sales tech companies like Seismic and Outreach, as well as on the global managed services and technology side of ADP.  While building high performing organizations is his primary role, David also enjoys spending time with his son Ian and wife Ehrin. You will often find David out on the lake, or in the kitchen cooking gourmet food. He graduated from Rochester Institute of Technology with a Degree in Psychology with a focus on Marketing & Business.

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Shawn Buxton | Vice President of Sales Enablement & Lead Sales Trainer

Shawn Buxton is a seasoned sales management and sales training professional with over 20 years of experience. He has a track record of success in developing and implementing sales management strategies, enabling and coaching teams, and driving revenue growth for companies across multiple industries and countries including the USA, Canada, UK, Ireland, India, Australia, Germany and Central America. He is a skilled leader and communicator, known for his ability to connect with and inspire teams to achieve their best. He is passionate about helping sales managers become sales leaders, reach their sales goals and drive new revenue for their organization

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Janae Gilliam | VP of Sales

Janae is a seasoned sales professional that got her start in pharmaceuticals and Med Device Sales. She loves helping people drive strategic growth, increase sales knowledge & skill sets, and create a motivational work atmosphere. She has spent the majority of her career Sales and Sales Leadership industry, gaining experiences in areas such as brand development, revenue growth, and organizational redesign. While building and creating happy sales teams is her primary job function by day, Janae also enjoys spending time with her Great Danes and playing volleyball. She graduated Cum Laude with a Bachelors degree in Cardio-Pulmonary.

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Debbi Carmichael | Executive Assistant

I have a passion for figure skating, water aerobics,  and travel.  Attention to detail and communication are my areas of expertise.  Attended Cal Poly Pomona and studied business administration.  Currently I reside in Boulder City Nevada with my husband and 18 yo son.

Additional Team Members

Leadership | Sales | Coaching

Brad Leggett
Compensation Expert
Pamela Cournoyer
Leadership Coach
Mike Hirschfield
Sales Coach
Josh Holmes
Sales Coach
Jen Halpern
Sales Coach
Jean Reaver
Sales Coach
Zach Gilliam
Sales Coach
Christine Miller
Sales Coach
Parimal Patel
Loren Jaffe Headshot
Loren Jaffe
Sales Coach
Jeff Bajorek Headhshot
Jeff Bajorek
Sales Coach
"What a breath of fresh air Steve is to the sales industry! Steve's program is as sincere and helpful as he is! I highly recommend any Sales Manager/Leader to first take his Sales DNA Test themselves and then roll it out to their teams." Megan Allen, CEO, FranPromise